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  • Writer's pictureJames Dornor

Inside Silverstone Business Podcast with Fiona Pawley

Empowering minorities in Motorsport via Sir's, Dame's and Prime Ministerial advocacy – Introducing Driven By Us

In episode 112 your host, Fiona Pawley interviews James Dornor, Founder, Driven By Us. Their mission is to empower aspiring leaders by actively engaging the motorsport community and influencing perceptions in the industry. Their focus is to empower ethnic minorities and underrepresented groups within the workplace as well as the wider motorsport community.

Since creating Driven By Us in 2023 James has been to No.10 for the Black History Month reception, celebrating entrepreneurs making an impact for the next generation. Met with Rishi Sunak, Prime Minister and Dame Rt Hon. Andrea Leadsom MP discussing EDI within automotive & motorsports. Won the Points of Light award, recognising the outstanding volunteers who are making a change in the community.

We hear how the unwavering support of business leaders, club officers and industry volunteers, has created the community and success of Driven By Us.

Anyone can sign up to volunteer, join the club or donate.

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